Hyundai SmartSense™
‍Hyundai cares about safety long before others. With an unrelenting ambition to innovate, for over 33 years, a unique combination of technologies has been designed to enable improvement and safety to minimize any impact.
A set of assistants and active functions that gives more peace of mind and protection when driving.
To convey the feeling of protection, we aimed inspiration from the most renowned icon of automotive technology and safety: the airbags

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A unique mix of techniques to reflect the project's personality.
Airbags inflate at a 300 km/h speed in a tenth of a second. Using a high-speed camera, we designed a unique font by capturing airbags' authentic physical movements, crafting an alphabet capable of translating what safety technology truly is.

Most importantly, we used these characters to promote each security feature onboard in every Hyundai. Because no one wants to think of harm, safety remains the top consideration in car purchases. Airbags must be the last resource to protect life, so the only place you might see them in action is in our communication.

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