Modelo GWM Haval H6 GT em um ambiente lunar, produzido em 3D CGI com direção de arte da oddy_ works. Vista zenital do lado do motorista.

introducing the
all-new Hyundai HB20S

singly luxurious, comfortable, and high-performance on four wheels.

Based on this campaign concept, you'll see that Creta always offers more everywhere you look. Whether it's a unique design, cutting-edge technology, connectivity, unparalleled sophistication, a luxury that exceeds expectations, or a level of security like you've never seen. The car is singly luxurious, comfortable, and high-performance on four wheels.

CLIENT

Hyundai,
HMB

PRODUCT

HB20S,
New Generation

AGENCY

Innocean Worldwide

APPLIED SKILLS

Art Direction
Full CGI
Automotive Photography
Post-production
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy
GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works. oddy

A set of assistants and active functions that gives EXTra protection when driving.

All Hyundai cars' body provides a structure made with advanced ultra-high tensile-strength steel to give them exceptional resistance.

With Hyundai SmartSense™, a cutting-edge Advanced Driver Assistance System (ADAS), Hyundai cars are equipped with the latest active safety technologies to provide more safety and peace of mind.

GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.

luxury interior

The all-new Creta's internal design provokes the senses. Even the sixth.

Pushing forward the image production of the New Hyundai Creta, this time around, we had to showcase the attractiveness and connectivity presented inside the car, and there were many features to portray.

As a visual language, we used a subjective camera with depth-of-field to focus on what matters in each shot to feel like the consumer was an outward admirer.

GMW Haval H6 GT feito em 3D em fundo abstrato pela oddy_ works.
Creative Team
Creative Director
Henrique Mattos
Art Directors
Henrique Mattos • Felipe Martins
Copywriter
Lucas Veloso
Producers
Beatriz Rossi • Danusa Beleze • Larissa Sarkis
Account Manager
Bruno Gisondi • Cláudio Leal
Credits
Art Directors
João Schendel • João Vicentim
Photographers
Márcio Suzuki • Marcos Constantino
CGI Team
João Schendel • João Rendering • Jhonny Render
Post-production
Sandro Alves • João Vicentim
Set Accountant
Rosângela Florido
Hyundai.